ZAI SLAYS | LUXURY HAIR ON A BUDGET
Summary: To redesign the logo of a small hairstyling business, Zai Slays, based in Dallas, Texas.
Client: Zailah, a Hairstylist who specializes in Wigs, Sew-ins, and Weaves.
Role: Brand Identity Designer
Problem: The Brand’s current logo was designed by the owner, so she wanted a modern logo that conveyed the luxurious experience of her service.
Goal: Create a logo that interests a younger audience and conveys luxury, but still shows the brand as approachable and accessible.
Target Audience: Young women, high-school to college-aged, who want to have a luxury hair experience on a budget, based in Dallas, Texas.
Background
Research
